Fellow Beauty Fanatics

Thursday, October 13, 2011

PRESS RELEASE: SALON PERFECT CUTS FOOTLOOSE!

FOR IMMEDIATE RELEASE

SALON PERFECT CUTS FOOTLOOSE!
Walmart-Exclusive Beauty Brand Announces Partnership
 With the Theatrical Release of “Footloose”

Los Angeles, CA – October 2011 – Salon Perfect, the growing beauty brand of lashes and brow products sold exclusively at Walmart, is excited to announce its partnership with Paramount Pictures’ upcoming film, “Footloose,” which opens in theatres Friday, October 14th.
The partner campaign includes full-page ads in Lucky, Teen Vogue and InTouch Weekly magazines, displays at Walmart stores nationwide during the month of October, presence on a Times Square digital billboard, online banner ads and a national sweepstakes to win movie tickets to see “Footloose.”

Sold exclusively at Walmart stores nationwide, the Salon Perfect brand offers affordable, accessible and awe-inspiring beauty solutions with prices starting at just $3.  

“Footloose,” the highly anticipated new take on the beloved 1984 classic film, tells the story of Ren MacCormack (played by newcomer Kenny Wormald), who moves from Boston to the small southern town of Bomont where loud music and dancing have been banned. Not one to bow to the status quo, Ren challenges the ban, revitalizing the town and falling in love with the minister’s troubled daughter Ariel (Julianne Hough) in the process.

About Salon Perfect:

Salon Perfect is a collection of professional-quality lash and brow products. They are available exclusively at Walmart stores nationwide. Salon Perfect offers premium faux lashes made of 100% sterilized human hair in an assortment of styles.

About Footloose:

Paramount Pictures and Spyglass Entertainment present a Dylan Sellers Zadan / Meron Weston Pictures Production of a Craig Brewer Film.  Footloose stars Kenny Wormald, Julianne Hough, Andie MacDowell and Dennis Quaid.  The film is directed by Craig Brewer from a screenplay by Dean Pitchford and Brewer and Story by Dean Pitchford.  It is produced by Craig Zadan, Neil Meron, Dylan Sellers and Brad Weston.  The executive producers are Timothy M. Bourne, Gary Barber, Roger Birnbaum and Jonathan Glickman.

About Paramount Pictures CorporationParamount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands.  The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies.  PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

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