Fellow Beauty Fanatics

Thursday, August 2, 2012

AZATURE Redefines Luxury by Launching a Black Diamond Nail Polish Most Expensive Nail Polish in the World

Just last week many of us were hitting each and every Walgreens looking for the $0.99 Sinful Colors nail polishes.  Well let's see how quickly we will be to get this latest polish.  LOL!!!





AZATURE Redefines Luxury by Launching a Black Diamond Nail Polish
Most Expensive Nail Polish in the World

July 2012, New York City – To the one-percenters, listen up because AZATURE is shaking up the fine-jewelry world with the launch of AZATURE Nail Polish. Toted as the most expensive nail polish in the world, AZATURE Nail Polish is the latest offering from the black diamond king.  This celebrity and royalty designer is bringing a whole new meaning to the phrase “dripping in diamonds” by introducing this ultra-luxe product to the beauty market.

Retailing for $250,000, the exclusive AZATURE Nail Polish contains 267 carats of black diamonds, assuring that the woman who wears it really is the chicest of them all.  Limited to just one bottle, it also makes it a one-of-a-kind, limited edition item from the world of AZATURE.

For those that can’t afford the $250,000 price tag, Azature created polish that will contain a real black diamond and retail for $25.  Packaged in a .5 oz / 15 mL diamond shaped bottle, the nail polish is offered in AZATURE signature black and coats on with a glittery sheen that resembles the sparkle of an AZATURE diamond. 

“The black diamond is the ultimate fine jewel. Its combination of beauty, mystery, and sophistication makes it a timeless luxury. One day I thought, ‘why not showcase this style on nails?’ So I developed a Black Diamond Nail Polish with the same attention and quality as my jewelry, in order to preserve the elegance of the black diamond. I am thrilled to offer this new twist on fine-jewelry!”

The lower-priced nail polish will be available to consumers at Fred Segal beginning August 2012.

Azature honors his family history by creating superbly-crafted jewelry with fine attention to detail. His twist on uber-luxury sustains the AZATURE commitment to excellence, updating it with a modern sensibility while still keeping it outrageously chic.  All AZATURE black diamond pieces are crafted from hand-selected jewels with each showing an uncompromising commitment to quality, creativity and personal attention.  AZATURE can be found in Dover Street Market – London, Harvey Nichols – Saudia Arabia, Roseark – West Hollywood and globally through the AZATURE white glove atelier service.  www.azature.com
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