OPI Partners with Multi-Platinum International
Superstar Mariah Carey to Launch Limited
Edition Shades, Featuring the Revolutionary New Liquid Sand™ Nail Lacquers
OPI announces the launch of eight new limited edition shades inspired and hand selected by multiple Grammy Award winning recording artist Mariah Carey. These shades include four new OPI Liquid Sand™ lacquers featuring groundbreaking technology for a textured, matte finish infused with reflective sparkle.
Mariah Carey by OPI includes four Studio Shades – ranging from pink glitter to rich plum crème – and four Stage Shades – each featuring the new textured finish.
Studio Shades include: A Butterfly Moment (This sophisticated and frosty tan nude has us all a-flutter), Sprung (Fall hopelessly in love with this shimmery copper), Pink Yet Lavender (This pink glitter with lavender shimmer has superstar shine!), and Antibleak (This deep, creamy purple will lift your spirits).
Stage Shades include: Stay the Night (Make it last in this matte black with red glints), Get Your Number (Wearing this matte blue with sparkles is a great call), Can’t Let Go (Hold onto this matte purple with dazzling sparkle), and The Impossible (This matte fuchsia with star confetti will never give up). OPI Liquid Sand lacquers should always be worn without top coat.
Mariah Carey by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde,
and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This promotion will be available beginning January 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer. For more information, please visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavilypigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.