PRESS RELEASE: The Golden Touch


OPI Announces Striking New Limited Edition Bond-Inspired
18K Gold Leaf Top Coat    

           OPI has crafted the perfect, decadent holiday treat - complete with a dash of luxury, a sprinkling of fashion, and touch of intrigue - to celebrate James Bond’s Golden Anniversary with the introduction of 18 karat gold leaf top coat The Man with the Golden Gun. This luminous, rich top coat adds an additional layer of chic gold leaf texture whether painted over completely dry OPI nail lacquer or directly to the nail itself.
 Inspired by the world of 007, this stunning, real 18 karat gold top coat comes packaged in a special limited edition collectable gold bottle and makes the ultimate holiday gift.    

 “For 50 years Bond beauties have graced the big screen with their dazzling looks and opulent style, and gold has always played a prominent role,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Gold transcends time; from the first Bond film to the soon to be released – Skyfall – Bond Girls have adorned themselves with gold accessories from jewelry and heels to clutches. This top coat’s radiant hue and stunning 18 karat gold leaf texture and patterns take accessorizing this holiday season to new heights!”

As with all OPI nail lacquers, The Man with the Golden Gun contains no DBP, Toluene, or Formaldehyde, and features OPI’s exclusive ProWide Brush for the ultimate in application.

This limited edition promotion became available during October 2012 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $30.00 ($37.50 CAN) suggested retail for each Nail Lacquer.

For more information, visit www.opi.com.
Follow OPI on Twitter @OPI_PRODUCTS
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ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

 ABOUT EON PRODUCTIONS

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family.   Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising.   EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films.   The 007 franchise is the longest running in film history with twenty-two films produced since 1962.  Michael G Wilson and Barbara Broccoli took over the franchise from Albert R ‘Cubby’ Broccoli in 1995 and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23rd film, SKYFALL.

2 comments

  1. Yay!
    So...Ulta will quit holding it in the back and put it on the shelves? :D

    ReplyDelete
  2. LOL! I can't promise that. Thanks for reading.

    ReplyDelete

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