Fellow Beauty Fanatics

Monday, March 31, 2014

PRESS RELEASE: Introducing ORLY® Color Blast® and Color Care®





Brush on something new with 72 dazzling shades and 12 treatments that deliver salon results


If you've followed my blog for a while or more recently my Instagram feed you're aware of my love for the Orly Nail Polish brand. However, recently I came across the newly released Orly Color Blast line.  And the bottle size change had me puzzled and a little disappointed so I decided to contact my PR contact at Orly. Below is the response of the Director of Communication, John Galea along with the official Press Release.

" I’m thrilled to hear that you’ve been a fan of ORLY for many years.  Additionally, I’m very glad that you’ve discovered our new retail line, ORLY Color Blast.  ORLY Color Blast is a collection of vibrant colors and textures specifically designed for the retail environment. ORLY Color Care is a portfolio of 12 highly effective treatments to help maintain healthy, beautiful nails.  Color Blast and Color Care are available in .37 oz bottles, perfect for consumers with a MSRP of $6.99 for polish and $7.99 for Color Care.  Of course, prices may vary according to retailer.

The brand that you’ve loved for years, ORLY has not changed and is available in our .6 oz bottle with the patented Gripper Cap™.  ORLY has been the choice of professionals since the company’s inception, and will continue to be an innovator in the professional nail care industry.

Please note that you were misinformed buy the sales associate at Bed, Bath & Beyond.  ORLY has not pulled its signature professional product from the market. ORLY professional will continue to be offered via our traditional channels, while Color Blast will be available at selected retailers.  I hope this clarifies any questions you many have, but please feel free to let me know if there is anything else. I’ve also attached a press release for Color Blast and Color Care."

In addition, I asked about the formulation of the new Orly Color Blast line as compared to the Original professional line.  Here is Mr. Galea's response to that question:


"No there’s no difference in formulation, but our goal was to simplify for the consumer.  Bring the best of professional to the retail environment. It’s about color, texture and a self-service shopping experience."

~OFFICIAL PRESS RELEASE~
ORLY, one of the leading color houses in salon nail care, introduces ORLY Color Blast and Color Care!  Think big, think bold, think bright with 9 categories of unique textures and finishes, ORLY Color Blast delivers 72 dazzling shades designed to get you noticed.



While keeping up with color trends is half the fun of a manicure, healthy nails are always in style. ORLY Color Blast is complemented by ORLY Color Care, a line of 12 highly effective treatments for every nail type, proven to deliver salon results. Each Color Care formula provides targeted support for long-lasting manicures offering everything you’ll need for healthy nails including, basecoats, topcoats, specialty and cuticle care. 

Featuring ORLY’s patented Gripper Cap for easy opening and application, ORLY Color Blast and Color Care combines salon results with color and texture for the perfect at home manicure.

All ORLY products including ORLY Color Blast and Color Care are formulated without DBP, Toluene and Formaldehyde.  ORLY Color Blast and Color Care will be available starting February 2014 for $6.99 each at several retailers, including select Bed Bath & Beyond, Kmart, & Meijer and in several countries worldwide. 
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So my overall opinion of the brand extension? I guess it's good for those who can't easily get to Orly. And looking at the shades included in the Color Blast collection, they've included some of the brand's favorites.
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It all started with Pink. For more than 39 years, Jeff Pink and ORLY have pioneered the nail care industry. By creating innovative tools and superior nail products ORLY provides the medium to produce quality manicures, allowing consumers and salon professionals to express their most colorful desires. From the conception of timeless nail looks, such as the Original French Manicure®, to cutting-edge nail color, treatments, textures and design, ORLY meets the style needs of women in over 100 countries, with the finest and safest ingredients.

Grace, Peace, Joy & Blessings,

Sunday, March 9, 2014

PRESS RELEASE: OPI Celebrates the Muppets with 2014 Limited Edition Nail Lacquers

Show-Stopping Shades!


OPI Celebrates the Muppets with Limited Edition Nail Lacquers Inspired by Disney’s New Film Muppets Most Wanted

OPI announces the launch of eight new limited edition nail lacquers inspired by Disney’s Muppets Most Wanted. With an all-star cast including Kermit the Frog, Constantine, Ricky Gervais, Miss Piggy, Ty Burrell, Tina Fey and the whole Muppet gang, this family comedy is directed by James Bobin and written by Bobin and Nicholas Stoller. Muppets Most Wanted opens in theaters on March 21, 2014. 

“The Muppets are a fun-loving, colorful cast of characters. These eight new nail lacquers were inspired by their latest adventures in Disney’s Muppets Most Wanted, which include a glamorous international stage tour – and lots of surprises,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP.  “Fashionable Miss Piggy is represented through soft pink, peach and pearlescent hues, as well as a frosty sapphire blue – Miss Piggy’s Big Number – to match her fabulous tour gown. The remaining four shades highlight the film’s unexpected elements and include a color-shifting mauve and three sparkle-packed lacquers – including my personal favorite Gaining Mole-mentum, a gold and rose chunky shredded glitter.” 

Muppets Most Wanted by OPI includes the following shades:

Muppets World Tour
This white quartz with colorful sparkle is a global sensation.

Miss Piggy’s Big Number
Stand back… Miss Piggy’s on sapphire!

I Love Applause
This sheer, sweet pink deserves a standing ovation.

Let’s Do Anything We Want!
There’s no holding back this rose gold glitter with white confetti.

Kermit Me to Speak
Listen up… I’ve got lots to say about this rosy mauve.

Gaining Mole-mentum
Make your beauty mark with this shredded gold and chunky pink glitter.

Int’l Crime Caper
To miss this opalescent pearl would be the crime of the century.

Chillin' Like a Villain
My evil plan… to get away with this precious, sheer nude.

Muppets Most Wanted by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Muppets Most Wanted will be available March 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail.  
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. 

ABOUT DISNEY’S “MUPPETS MOST WANTED”
Disney’s “Muppets Most Wanted” takes the entire Muppets gang on a global tour, selling out grand theaters in some of Europe’s most exciting destinations, including Berlin, Madrid, Dublin and London. But mayhem follows the Muppets overseas, as they find themselves unwittingly entangled in an international crime caper headed by Constantine—the World’s Number One Criminal and a dead ringer for Kermit—and his dastardly sidekick Dominic, aka Number Two, portrayed by Ricky Gervais. The film stars Tina Fey as Nadya, a feisty prison guard, and Ty Burrell as Interpol agent Jean Pierre Napoleon. Disney’s “Muppets Most Wanted” is directed by James Bobin and produced by David Hoberman and Todd Lieberman. Bobin co-wrote the screenplay with Nicholas Stoller, who is also executive producer with John G. Scotti. Featuring music from Academy Award®-winning songwriter Bret McKenzie, “Muppets Most Wanted”  hits the big screen March 21, 2014. For more information, visit Disney.com/Muppets, like us on Facebook: Facebook.com/Muppets, and follow us on Twitter: Twitter.com/MuppetsStudio.

Grace, Peace, Joy & Blessings:

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