AZATURE Redefines
Luxury by Launching a Black Diamond Nail Polish
Most Expensive Nail Polish in the World
July 2012, New York City –
To the one-percenters, listen up because AZATURE is shaking up the fine-jewelry
world with the launch of AZATURE Nail Polish. Toted as the most expensive nail
polish in the world, AZATURE Nail Polish is the latest offering from the black
diamond king. This celebrity and royalty
designer is bringing a whole new meaning to the phrase “dripping in diamonds”
by introducing this ultra-luxe product to the beauty market.
Retailing for $250,000, the
exclusive AZATURE Nail Polish contains 267 carats of black diamonds, assuring
that the woman who wears it really is the chicest of them all. Limited to just one bottle, it also makes it
a one-of-a-kind, limited edition item from the world of AZATURE.
For those that can’t afford
the $250,000 price tag, Azature created polish that will contain a real black diamond and retail for $25. Packaged in a .5 oz / 15 mL diamond shaped
bottle, the nail polish is offered in AZATURE signature black and coats on with
a glittery sheen that resembles the sparkle of an AZATURE diamond.
“The
black diamond is the ultimate fine jewel. Its combination of beauty, mystery,
and sophistication makes it a timeless luxury. One day I thought, ‘why not
showcase this style on nails?’ So I developed a Black Diamond Nail Polish with
the same attention and quality as my jewelry, in order to preserve the elegance
of the black diamond. I am thrilled to offer this new twist on fine-jewelry!”
The lower-priced nail polish
will be available to consumers at Fred Segal beginning August 2012.
Azature honors his family history by creating superbly-crafted
jewelry with fine attention to detail. His twist on uber-luxury sustains the
AZATURE commitment to excellence, updating it with a modern sensibility while
still keeping it outrageously chic. All
AZATURE black diamond pieces are crafted from hand-selected jewels with each
showing an uncompromising commitment to quality, creativity and personal
attention. AZATURE can be found in Dover
Street Market – London, Harvey Nichols – Saudia Arabia, Roseark – West
Hollywood and globally through the AZATURE white glove atelier service. www.azature.com
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