PRESS RELEASE: China Glaze Introduces Tranzitions Color Changing Collection

 

COLOR + TOP COAT = ENDLESS CREATIVITY

 China Glaze® Introduces TranzitionsColor Changing Collection

 

Los Angeles, CA – (December 2012): There’s nail art and then there’s China Glaze® nail couture.  Reverse French manicure, half moons, ombre, basket weave, dots or racing stripes: nail designs are intricate and multi-colored. China Glaze® introduces a new way to get multi-color, unique nail art with fewer bottles of polish with the new color-changing Tranzitions collection!

China Glaze® Tranzitions’ revolutionary new nail lacquer reacts when a clear top coat is applied, changing the color from one shade to another for a stunning effect.  Wear any of the six beautiful, color-shifting shades alone, or allow your creativity to run wild and create intricate nail designs by applying a top coat in specific places.  Try different looks using nail art brushes, free-hand designs or nail guides.  Because each shade changes color, you get two lacquers in one, creating an entirely new look with just one swipe.

The China Glaze® Tranzitions collection features six shades, though with the color transition, you get 12 unique shades including:

 

 ·         Split Perso-NAIL-ity – Dusty pink shifts to fuchsia

·         Duplicityy – Mint green shifts to vibrant teal

·         Modify Me – Periwinkle blue shifts to indigo blue

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 ·         Altered Reality – Teal blue shifts to turquoise

·         Metallic Metamorphosis – Silvery grey shifts to bluish-charcoal grey

·         Shape Shifter – Smokey violet shifts to dark purple

How It Works:

Step 1: Apply a base coat.

Step 2: Apply two coats of China Glaze® Tranzitions shade of choice.  Allow to completely dry.
Step 3: Lastly, apply one coat of clear top coat such as China Glaze® Fast Forward and watch the color change right before your eyes.

For more nail design ideas, click here to view the China Glaze® Tranzitions video.

The China Glaze® Tranzitions collection will be available in January 2013 at fine salons and beauty supply stores nationwide.

China Glaze is free of DBP, toluene, and added formaldehyde, and is never tested on animals.

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China Glaze® is a division of American International Industries.

 

About American International Industries

For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.