China Glaze It's Poppin' is a hot pink shimmer but I definitely would not call it neon. It doesn't have the "Bamm, in you face" quality.
The application was normal for most China Glaze polishes. This picture is 2 coats but I would probably go for 3 to ensure no VNL.
NOTE: Please don't forget to your your monthly self breast exam. Also, why not remind 2 other women or men whom you love, to do the same. We must realize that breast cancer does not discriminate.