Press Release: WILDE: AN EVOCATIVE PALATE OF MYSTICAL TONES

Introducing SpaRitual’s Newest Fall 2011 Nail Lacquer Collection

Inspired by nature and the wild woman archetype featured in Clarissa Pinkola Estes’ Women Who Run with the Wolves, SpaRitual celebrates a new perspective on beauty with the release of Wilde, the brand’s newest Fall 2011 nail lacquer collection.

The Wilde woman embodies her authentic self while moving with the natural rhythms of life. These jeweled lacquer colors represent her warmth and strength and have a mystical depth of color in each layer. Wilde shades include Spirit Child, a fiery red shimmer, Running with Wolves, a rich copper patina, Rhythm of Life, a glistening emerald, Instinct, a majestic, shimmering purple, Howl, a deep, golden black, and Sacred Ground, a sparkling grey.

"The Wilde collection encourages women to tap into their truest selves, and express themselves through feminine, sensual colors,” says SpaRitual founder & CCO, Shel Pink.

SpaRitual is committed to providing organic, natural-care products that nourish the mind, spirit and body connection which are also environmentally kind. The Wilde lacquers are free of harmful DBP, Toluene, Formaldehyde, and Formaldehyde Resin and the fully recyclable SpaRitual bottle is crafted in Italy from reusable glass and other natural elements. The applicator features a comfortable rubber grip for precise application. SpaRitual also uses eco-friendly packaging and printing processes, including water-soluble soy inks and FSC certified papers.

The Wilde Fall 2011 Collection lacquers will be available September 1, 2011, for $10.00 each at fine salons and spas nationwide including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual Nail Lacquers and Elixirs are also available online at skinstore.com and skincarerx.com.

For more information, please contact Kate Franklin or visit us online at www.sparitual.com.

###

About SpaRitual - Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin and DBP. SpaRitual stays on the pulse of sustainability issues to ensure our products, processes and packaging are as environmentally responsible as possible. Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards.