PR: Reflect: Radiant Jewel Tones that evoke a New Utopia

Introducing SpaRitual’s Summer 2013 Nail Lacquer Collection 

Summer is a good time to reflect on ourselves and become mindful of the effect that our actions have on the world around us. For Summer 2013, SpaRitual welcomes you to experience a new Utopia where nature and technology merge to craft a more conscious way of living. The Reflect Nail Lacquer Collection is inspired by the glowing jewel-tones of late summer afternoons and the fleeting shimmer of sunlight across the water and sky as the sun sets in the horizon. 

The Reflect collection represents a woman whose soul is at peace with her environment. Infused with bamboo to increase nail strength by 35%, the collection includes, Joy, a beige shimmer, Positive Vibe, a orange hue, Kindness, a deep orange, Inner Beauty, a copper shimmer, Innocent, a beige crème, and Freedom, a rich brown. 

“Taking time out to reflect is an important ritual not only for the mind and body, but for the soul. This summer we remain mindful of these benefits and reflect not only on ourselves, but on the effects that our beauty products have on our environment” says SpaRitual founder & CCO, Shel Pink. 

SpaRitual is committed to providing spa and nail care products that nourish the mind, body and spirit connection, which are also environmentally kind. As with all SpaRitual lacquers, the 2013 Reflect lacquers are free of DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and Camphor. 

For 2013, SpaRitual’s overarching theme is Slow Matters. Each collection is a reflection of the theme and a reminder to step off the fast track, reconnect with ourselves and truly experience life. The colors remind us to act as change agents; we are the ones that can promote and contemplate what true sustainability is. We are working towards the gracefulness of simple treasures and pleasures by taking care of our body and mind. Finding a closer connection to ourselves and each other through the earth’s rotation. 

The summer 2013 Reflect collection will be available May 1, 2013 for $12.00 each at select spa and retails locations throughout the country, including online at Pharamaca.com, and Beauty.com 

For more information, please visit us online at www.sparitual.com and to learn more about rediscovering rituals and the benefits of a holistic beauty routine, log onto www.slowbeauty.com

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About SpaRitual - Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin, DBP and camphor. SpaRitual stays on the pulse of sustainability issues to ensure our products; processes and packaging are as environmentally responsible as possible. 

Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards. For more information on the Slow Beauty movement, visit SlowBeauty.com. 

Grace, Peace, & Blessings.

PR: Meditate: Colors and Rituals that Rise Above the Noise

Introducing SpaRitual’s Spring 2013 Nail Lacquer Collection

Portion of Profits Donated to the David Lynch Foundation

SpaRitual is pleased to release Meditate, inspired by the clarity and stillness achieved through meditation. The new collection encourages us to slow down and rediscover the values of silence and calmness. In celebration of this Slow Beauty practice, 20% of proceeds will be donated to the David Lynch Foundation, a non-profit organization developed to fund the implementation of scientifically proven stress-reducing modalities, such as meditation for at-risk populations.

“I am excited about our partnership with SpaRitual, whose fusion of the mind, body and spirit are in line with our organization’s mission to awaken and heal from within,” says David Lynch. I believe that this will be a valuable partnership in helping to remind and educate others about the power of meditation.”

“We developed the Meditate color collection to raise awareness about the benefits of a regular mediation practice. Meditation helps to reduce stress that we accumulate daily, and studies have shown that women who meditate on a regular basis can look years younger*,” says SpaRitual founder, Shel Pink.

Infused with bamboo to increase nail strength by 35%, The Meditate Nail Lacquer Collection provides a blend of subtle, simple and pure airy pastels including Peace & Harmony, Transcend, Quietness, Calm & Clear, Introspective and Energy.

SpaRitual is committed to providing spa and nail care products that nourish the mind, body and spirit connection which are also environmentally kind. As with all SpaRitual lacquers, the 2013 Spring Meditate lacquers are free of DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and camphor.

For 2013, SpaRitual’s overarching theme is Slow Matters. Each collection is a reflection of the theme and a reminder to step off the fast track, reconnect with ourselves and truly experience life. The colors remind us to act as change agents; we are the ones that can promote and contemplate what true sustainability is. We are working towards the gracefulness of simple treasures and pleasures by taking care of our body and mind. Finding a closer connection to ourselves and each other through the earth’s rotation.

The spring 2013 Meditate collection will be available February 1, 2013 and will retail for $10.00 each at select spa and retails locations throughout the country, including online at Pharamaca.com, and Beauty.com

For more information, on SpaRitual, please visit us at www.sparitual.com, and visit www.slowbeauty.com for more information on the Slow Beauty practice of meditation.

About SpaRitual – Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin, DBP and camphor. SpaRitual stays on the pulse of sustainability issues to ensure our products; processes and packaging are as environmentally responsible as possible. Our brand philosophy encourages women to approach beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards.

*David Lynch Foundation & UCLA Mindfulness Research Center

Grace, Peace, & Blessings.

PRESS RELEASE: SpaRitual Introduced Water 2012 Nail Lacquer Collection

SpaRitual Introduces Water 2012 Nail Lacquer Collection

Portion of proceeds donated to Surge Benefits Clean, Safe, Drinking Water

SpaRitual is pleased to introduce Water 2012 for spring, which is inspired by the creative flow of energy that travels through us, much in the same way water travels throughout the earth. The collection encourages us to listen to the undercurrents of our subconscious that allows positive thoughts, emotions, and creativity to rise to the surface of our conscious mind. Each nail lacquer also serves as a gentle reminder that protecting our natural resources for generations to come is vital.

The global water crisis does exist and as SpaRitual ritualistically supports an organization that is aligned with the brands environmental, health, and wellness platform, this spring they have chosen to collaborate with the organization Surge. 20% of proceeds of the Water nail lacquer collection will be donated to the organization whose mission is to deliver clean drinking water to those who are in need.

Surge, co-founded by Chicago-based activist Shilpa Alva, is a U.S. non-profit organization that improves access to clean, safe water for communities around the world that need this resource for drinking and cooking.  Surge increases public awareness of the global water crisis through education and investment in sustainable solutions that can alter peoples’ lives worldwide.

"Water is a necessity that no one should have to live without and together we hope to make sure that everyone has access to clean, safe, drinking water. This is a valuable partnership for us because SpaRitual sees the importance of expanding our reach to enable clean water to be part of every community. “– Shilpa Alva, www.surgeforwater.org

“The Water Collection represents the importance it has for our physical wellbeing (up to 70% of the human body is composed of water) and our emotional health (it’s a proven fact that water provides soothing benefits). Sadly, communities around the world lack access to clean drinking water,” says SpaRitual founder, Shel Pink. “We’re pleased to be involved with Surge, and to support the foundation’s efforts to help provide clean, safe, drinking water worldwide.’’

As a philosophy-driven brand, SpaRitual is deeply committed to helping one person at a time whether it is through direct support of safe drinking water or by sourcing safe ingredients. SpaRitual’s Water 2012 lacquers are free of DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and are formulated to compliment slow-beauty practices.

Water shades include Hidden Reef, a shimmering coral, Deep, an iridescent reflection of moonlight, Ripple Effect, a creamy & dusty mauve, Lucid, a lilac blue hue, Undercurrent, a dark blue like the ocean floor, Ebb & Flow, a light aqua like the sky. The complete collection is available February 1, 2012 and will retail for $10.00 each in fine salons and spas nationwide, including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual products are also available online at skinstore.com, beauty.com, and skincarerx.com

For more information, please contact Kera Morgan or visit us online at www.sparitual.com.

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About SpaRitual - Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin and DBP. SpaRitual stays on the pulse of sustainability issues to ensure our products; processes and packaging are as environmentally responsible as possible.

Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards.

Press Release: WILDE: AN EVOCATIVE PALATE OF MYSTICAL TONES

Introducing SpaRitual’s Newest Fall 2011 Nail Lacquer Collection

Inspired by nature and the wild woman archetype featured in Clarissa Pinkola Estes’ Women Who Run with the Wolves, SpaRitual celebrates a new perspective on beauty with the release of Wilde, the brand’s newest Fall 2011 nail lacquer collection.

The Wilde woman embodies her authentic self while moving with the natural rhythms of life. These jeweled lacquer colors represent her warmth and strength and have a mystical depth of color in each layer. Wilde shades include Spirit Child, a fiery red shimmer, Running with Wolves, a rich copper patina, Rhythm of Life, a glistening emerald, Instinct, a majestic, shimmering purple, Howl, a deep, golden black, and Sacred Ground, a sparkling grey.

"The Wilde collection encourages women to tap into their truest selves, and express themselves through feminine, sensual colors,” says SpaRitual founder & CCO, Shel Pink.

SpaRitual is committed to providing organic, natural-care products that nourish the mind, spirit and body connection which are also environmentally kind. The Wilde lacquers are free of harmful DBP, Toluene, Formaldehyde, and Formaldehyde Resin and the fully recyclable SpaRitual bottle is crafted in Italy from reusable glass and other natural elements. The applicator features a comfortable rubber grip for precise application. SpaRitual also uses eco-friendly packaging and printing processes, including water-soluble soy inks and FSC certified papers.

The Wilde Fall 2011 Collection lacquers will be available September 1, 2011, for $10.00 each at fine salons and spas nationwide including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual Nail Lacquers and Elixirs are also available online at skinstore.com and skincarerx.com.

For more information, please contact Kate Franklin or visit us online at www.sparitual.com.

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About SpaRitual - Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin and DBP. SpaRitual stays on the pulse of sustainability issues to ensure our products, processes and packaging are as environmentally responsible as possible. Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards.

PRESS RELEASE: SPARITUAL INTRODUCES IN PINK 2011 NAIL LACQUER COLLECTION

Benefits Cancer Education

Portion of proceeds donated to Cancer Schmancer

SpaRitual is pleased to introduce In Pink 2011, a new line of nail lacquers inspired by the beauty, strength and perseverance inherent to women. The lacquers are formulated with sparkling Pink Diamond powder, which shimmers on the nail, representing the knowledge and clarity women possess. In celebration of this beauty and strength, 20% of all proceeds will be donated to Cancer Schmancer, an early detection education and cancer advocacy program developed by actress Fran Drescher, to help women experiencing any stage of cancer, and to help beat it before it begins.

"I'm very excited about our partnership,” says Drescher. “SpaRitual is a great family run business and they are actively developing products that are symbiotic with Cancer Schmancer's goal to make cosmetics safer for women."

“The In Pink collection represents a reverence for the strength and personal power that all women possess,” says SpaRitual founder Shel Pink. “We’re so pleased to be involved with Cancer Schmancer, and to support the foundation’s efforts to help women fight cancer—before it progresses.”

As a philosophy-driven brand, SpaRitual is deeply committed to promoting women’s health, now through this kind of direct support and by the use of all-natural, completely non-toxic ingredients. SpaRitual’s In Pink 2011 lacquers are free of harmful DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and are formulated to fit the soul-nourishing slow-beauty ritual experience.

In Pink shades include Strength, a shimmering pink, Knowledge, a golden pink and Clarity, a sheer, glittering pink, and all are available September 1, 2011 for $10.00 each in fine salons and spas nationwide, including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual products are also available online at skinstore.com and skincarerx.com

For more information, please contact Kate Franklin or visit us online at www.sparitual.com.

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About SpaRitual - Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin and DBP. SpaRitual stays on the pulse of sustainability issues to ensure our products, processes and packaging are as environmentally responsible as possible. Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards.