PR: Reflect: Radiant Jewel Tones that evoke a New Utopia

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Introducing SpaRitual’s Summer 2013 Nail Lacquer Collection 

Summer is a good time to reflect on ourselves and become mindful of the effect that our actions have on the world around us. For Summer 2013, SpaRitual welcomes you to experience a new Utopia where nature and technology merge to craft a more conscious way of living. The Reflect Nail Lacquer Collection is inspired by the glowing jewel-tones of late summer afternoons and the fleeting shimmer of sunlight across the water and sky as the sun sets in the horizon. 

The Reflect collection represents a woman whose soul is at peace with her environment. Infused with bamboo to increase nail strength by 35%, the collection includes, Joy, a beige shimmer, Positive Vibe, a orange hue, Kindness, a deep orange, Inner Beauty, a copper shimmer, Innocent, a beige crème, and Freedom, a rich brown. 
“Taking time out to reflect is an important ritual not only for the mind and body, but for the soul. This summer we remain mindful of these benefits and reflect not only on ourselves, but on the effects that our beauty products have on our environment” says SpaRitual founder & CCO, Shel Pink. 

SpaRitual is committed to providing spa and nail care products that nourish the mind, body and spirit connection, which are also environmentally kind. As with all SpaRitual lacquers, the 2013 Reflect lacquers are free of DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and Camphor. 

For 2013, SpaRitual’s overarching theme is Slow Matters. Each collection is a reflection of the theme and a reminder to step off the fast track, reconnect with ourselves and truly experience life. The colors remind us to act as change agents; we are the ones that can promote and contemplate what true sustainability is. We are working towards the gracefulness of simple treasures and pleasures by taking care of our body and mind. Finding a closer connection to ourselves and each other through the earth’s rotation. 

The summer 2013 Reflect collection will be available May 1, 2013 for $12.00 each at select spa and retails locations throughout the country, including online at Pharamaca.com, and Beauty.com 

For more information, please visit us online at www.sparitual.com and to learn more about rediscovering rituals and the benefits of a holistic beauty routine, log onto www.slowbeauty.com

About SpaRitual - Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin, DBP and camphor. SpaRitual stays on the pulse of sustainability issues to ensure our products; processes and packaging are as environmentally responsible as possible. 

Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards. For more information on the Slow Beauty movement, visit SlowBeauty.com. 

Grace, Peace, & Blessings.

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