Fellow Beauty Fanatics

Wednesday, July 27, 2011

PRESS RELEASE: SPARITUAL INTRODUCES IN PINK 2011 NAIL LACQUER COLLECTION

Benefits Cancer Education
Portion of proceeds donated to Cancer Schmancer

SpaRitual is pleased to introduce In Pink 2011, a new line of nail lacquers inspired by the beauty, strength and perseverance inherent to women. The lacquers are formulated with sparkling Pink Diamond powder, which shimmers on the nail, representing the knowledge and clarity women possess. In celebration of this beauty and strength, 20% of all proceeds will be donated to Cancer Schmancer, an early detection education and cancer advocacy program developed by actress Fran Drescher, to help women experiencing any stage of cancer, and to help beat it before it begins.

"I'm very excited about our partnership,” says Drescher. “SpaRitual is a great family run business and they are actively developing products that are symbiotic with Cancer Schmancer's goal to make cosmetics safer for women."

“The In Pink collection represents a reverence for the strength and personal power that all women possess,” says SpaRitual founder Shel Pink. “We’re so pleased to be involved with Cancer Schmancer, and to support the foundation’s efforts to help women fight cancer—before it progresses.”

As a philosophy-driven brand, SpaRitual is deeply committed to promoting women’s health, now through this kind of direct support and by the use of all-natural, completely non-toxic ingredients. SpaRitual’s In Pink 2011 lacquers are free of harmful DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and are formulated to fit the soul-nourishing slow-beauty ritual experience.

In Pink shades include Strength, a shimmering pink, Knowledge, a golden pink and Clarity, a sheer, glittering pink, and all are available September 1, 2011 for $10.00 each in fine salons and spas nationwide, including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual products are also available online at skinstore.com and skincarerx.com

For more information, please contact Kate Franklin or visit us online at www.sparitual.com.
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About SpaRitual - Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin and DBP. SpaRitual stays on the pulse of sustainability issues to ensure our products, processes and packaging are as environmentally responsible as possible. Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards.

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