PRESS RELEASE: Lacquer with Magnetic Appeal!

OPI Launches Magnetic Holiday Lacquers Inspired by Skyfall and the James Bond Legacy

            OPI celebrates the 50^th anniversary of James Bond with the release of three, new magnetic lacquers inspired by the upcoming film Skyfall – the first magnetized colors from OPI. The three hues, gunmetal gray, gold shimmer and rich burgundy, each come with its own unique, specially-designed magnetizer to create striped, diamond or wavy patterns, respectively. 

 “For the first time OPI is launching magnetized lacquers in honor of our exciting partnership with EON Productions,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nail design is here to stay, and these limited-edition shades offer a fun, easy way to experiment with lacquer. There are no limits when it comes to having unique, eye-catching nails.”

The three Skyfall Magnetic Lacquer Packs include:

 

Is That Silva?

Don’t mistake this gunmetal gray for anything else.

A diagonally striped pattern appears with this lacquer.

Bond…James Bond

Be spied in this elegant gold shimmer.

A diamond pattern forms over this shade.

Morning, Moneypenny

You secretly desire this heart-throbbing burgundy.

This lacquer has a dreamy, wave-like pattern.

To use, prep nails like normal, followed by Base Coat and one layer of the magnetic lacquer. Then, apply a second coat of lacquer to the first nail; while still wet, position the finger onto the base of magnetizer placing it down. Press the top down so the magnet rests on the finger above the nail without touching the lacquer. Magnetize for about five seconds for the design to fully develop. Continue this process until all nails are painted and magnetized. Apply Top Coat once nails are dry.

As with all OPI nail lacquers, these magnetic shades inspired by Skyfall contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™ Brush for the ultimate in application.

This limited edition promotion became available beginning October 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $17.50 ($21.95 CAN) suggested retail for each Nail Lacquer pack, including the magnet.

For more information, visit www.opi.com.

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ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT EON PRODUCTIONS

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family.  Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising.   EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films.  The 007 franchise is the longest running in film history with twenty-two films produced since 1962.  Michael G Wilson and Barbara Broccoli took over the franchise from Albert R ‘Cubby’ Broccoli in 1995 and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23^rd film, SKYFALL.