PRESS RELEASE: Popular Nail Apps in New Designs!

OPI Releases NEW! Pure Lacquer Nail App with Designs Inspired by Skyfall

 

            OPI adds four new, limited-edition designs to the Pure Lacquer Nail App collection, which offers instant, easy-to-apply nail designs. The precut nail strips are made of 100% real nail lacquer and provide a high-shine finish, long-lasting wear, and zero drying time. The new designs inspired by Skyfall include Nice Tux (silver and black glitter zig zag stripe), Positively Shocking (glittery gold), Floating Dragon (bright red crème with black dragon print) and Shaken Not Stirred (silver with martini glass print).

 “We are pleased to expand our Pure Lacquer Nail App offerings with designs inspired by OPI’s thrilling partnership with EON Productions and Skyfall,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The popularity of nail design is booming with both the everyday woman and nail professionals. Pure Lacquer Nail Apps provide women with quick, easy and unique nail looks, offering long-lasting designs that could not be created by hand.”

To apply, peel off plastic cover and place Nail Apps on nails, while smoothing down all edges. Each pack contains 16 strips to ensure perfect sizing for all finger and toe nails. File the nail edge to remove any strip excess. Pure Lacquer Nail Apps already contain a base coat and top coat; do not use regular base or top coat with the strips. Simply remove with an acetone polish remover. For longer wear (about two weeks), have a manicurist cure the nail strips with OPI’s GelColor Top Coat.

As with all OPI nail lacquers, Pure Lacquer Nail Apps inspired by Skyfall contain no DBP, Toluene, or Formaldehyde. This limited edition promotion became available beginning October 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for the suggested retail price of $11.95  suggested retail for each set.

For more information, visit www.opi.com

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ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT EON PRODUCTIONS

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family.   Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising.   EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films.   The 007 franchise is the longest running in film history with twenty-two films produced since 1962.  Michael G Wilson and Barbara Broccoli took over the franchise from Albert R ‘Cubby’ Broccoli in 1995 and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23^rd film, SKYFALL.